Insight | SKU-Level Visibility & Actionable Intelligence for Building Materials

Trusted by the Fortune 100 companies to power their business decisions

Leading manufacturers depend on Insight’s SKU-level coverage across 24K+ U.S. retail and online locations to guide pricing, distribution, and assortment decisions. Our data uncovers real gaps, validates growth strategies, and gives your sales, product, and category teams a clear view of the market.

Key Capabilities

Insight delivers guidance your teams can act on. It flags pricing shifts, identifies stockouts, and highlights assortment gaps so decisions are made with clarity and speed.

Result: Fewer blind spots. Stronger margins.

Fine-tune pricing, inventory, and assortments for maximum impact.

Fill Assortment Gaps

Pinpoint SKUs and attribute gaps across Pro and DIY channels to capture more sales.

Fix Pricing

Adjust prices in real time to defend margins and stay competitive.

Resolve Inventory Gaps

Balance stock levels to cut costs and keep products available where demand is highest.

Measure performance across supply chains, plants, and markets.

Track Market Position

Benchmark your brand against competitors, categories, and channels down to each SKU and store.

Monitor Key Metrics

Stay on top of revenue share, stock-out ratio, on-hand value, and price elasticity with data that’s always current and precise.

Forecast demand, trends, and outcomes with confidence

Anticipate Demand Shifts

Project SKU-level sales based on seasonality and market changes to stay ahead of surges or slowdowns.

Predict Growth Opportunities

Spot early signals of category or channel expansion before competitors capture the advantage.

Plan for Multiple Outcomes

Model different pricing, inventory, and distribution scenarios so your team is ready for any market condition.

Who We Are

Insight provides manufacturers with clear, actionable data that eliminates blind spots and drives smarter decisions across pricing, inventory, and assortments.

Track Every SKU: Capture store- and item-level detail across all locations and partners.

Cover Pro & DIY Channels: Get visibility across both professional and consumer outlets with no gaps.

Rely on Verified Accuracy: Over 500 categories validated to ensure confidence in every decision.

Act on Clear Guidance: Go beyond reporting with insights that show the next step to take.

Leverage Industry Expertise: Purpose-built for building materials and home improvement from day one.

Switch to daily SKU-level visibility across 24k+ U.S. retail and online stores.

Insight helps manufacturers prevent lost sales, protect margins, and capture more demand by replacing slow, incomplete data with real-time retail intelligence.

Get Daily SKU Insight