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Insight was born from a simple but powerful realization: in the building materials and home-improvement market, hidden inefficiencies in data bleed profit. When you lack clarity on inventory, misjudge assortment, or mis-price SKUs, every decision carries risk.
Problem Solvers
Trusted Partners
We created Insight to cut through that risk. We equip manufacturers with data that’s accurate, SKU-by-SKU, store-by-store—transforming raw numbers into clarity you can act on with confidence.
To give every manufacturer in building materials & home improvement the power to turn fragmented data into one source of truth. When you trust your data, you make bold decisions, capture untapped market share, and build momentum rather than chase uncertainty.
Integrity
Innovation
We envision a market where data is not a barrier—it’s your competitive edge. Where SKU performance, pricing, inventory, and assortment are crystal clear across every partner, channel, and store. When clarity becomes your norm, leadership follows.
Clarity
Confidence
We stand for integrity, drive innovation, create impact, and solve challenges through true collaboration.
Data must be accurate and honest. We stand by every insight we provide.
Granular accuracy is our standard—not optional.
Each insight we deliver moves the needle on your topline, margins, or efficiency.
We work with you—not just for you. Your challenges shape our roadmap.
We didn’t build Insight in a vacuum. Our founders were deep in the building-materials world—seeing companies with great products lose shelf space, margin, and opportunity because their data wasn’t revealing the truth.
Stockouts because inventory wasn’t tracked. Mispriced SKUs because competitors were invisible. Assortment errors because nobody saw store-by-store needs.
So we built a platform that:
• tracks every SKU, every store, every channel.
• measures inventory, pricing, market share in near real-time.
• forecasts demand and competitive motion so you stay ahead, not behind.
Now, manufacturers using Insight gain clarity others don’t even see exists. You stop reacting—start leading.
Talk to our team about how SKU-level visibility can help your business.
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